Mello Yello

  • Creat a print/OOH campaign that informs consumers that Mello Yello has caffeine.

  • Few consumers know that Mello Yello is full of caffeine—about the same amount as competitor Mountain Dew. And the name Mello Yello definitely doesn’t help.

  • Mello Yello has caffeine to get you through your day.

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